What is GEO? A Plain-Language Guide to Generative Engine Optimisation
Generative Engine Optimisation (GEO) is how businesses get cited by ChatGPT, Perplexity and Google AI Overviews. A practical guide for business owners.
Clever Merchants Blog
What we're learning as we help businesses get cited by ChatGPT and other AI search tools.
Generative Engine Optimisation (GEO) is how businesses get cited by ChatGPT, Perplexity and Google AI Overviews. A practical guide for business owners.
What is AEO? Answer engine optimization explained, how AEO vs GEO differ, where they overlap, and what to ask an AEO agency before you hire one. Plain guide.
Grow Digital Voucher explained: 50% of software costs up to €5,000 from your LEO, plus the other AI grants in Ireland for 2026 and how to apply for them.
AI training for business owners and staff: what each role needs to learn, free government and vendor courses by country, and why to choose workflows first.
The best AI consultants and AI automation agencies in Australia for 2026: eight firms compared by what they deliver, who they suit and how to get started.
The best AI consultants and AI consulting companies in Canada for 2026: nine Canadian firms and AI agencies compared by what they deliver and who they suit.
The best AI consultants and AI automation agencies in New Zealand for 2026: seven NZ firms compared by what they deliver, who they suit and how to start.
The best AI consultants in the UK for small businesses in 2026: ten AI consulting firms compared by services, who they suit, published prices and first steps.
The best AI consulting companies for small business in 2026: ten firms compared by what they deliver, who they suit, published prices and the free first step.
What does an AI consultant do? The five stages of the work, when a small business does not need one, how to choose one, what it costs, and the 10/20/70 rule.
The best AI consultants for small businesses in Ireland in 2026: ten consultancies compared by what they deliver, who they suit and their free first step.
How much does an AI consultant cost a small business? 2026 hourly and day rates, audit fees and project prices for the US, UK, Canada, Australia, NZ, Ireland.
We ran 40 buyer queries through ChatGPT, Perplexity, and Gemini to map which businesses get cited and why. The pattern is more mechanical than most realise.
An AI readiness assessment shows where your small business stands before spending on AI tools. What it measures, who benefits most, and what comes next.
AI search optimization for ecommerce: how to get your products recommended in AI shopping results on ChatGPT, Perplexity and Google, and how to track it.
Most businesses are invisible to ChatGPT and Google AI Overviews. Here are the 7 steps that drive AI citations, and how long it takes to see the results.
Not every GEO agency has delivered a real citation. Five things separating a credible generative engine optimization agency from one that borrowed the term.
Want to know where your business stands?
Our free AI Visibility Check tells you whether ChatGPT, Perplexity and Google AI Overviews know your business exists.
Take the Free AI Visibility Check →