FAQ
Questions people ask Clever Merchants
Fourteen questions, answered plainly. Clever Merchants is an AI consultancy in Dublin, Ireland, founded by Ger Devereux, helping owner-managed businesses use AI to save time and make more money. If your question is not here, the quickest way to ask it is the free review.
About the free AI Readiness Review
What is the AI Readiness Review?
It is a free six-question review that takes about three minutes and returns an instant, industry-specific report naming the two or three AI workflows with the most hours behind them for your business, with the estimated hours saved per week. Ger Devereux then follows up personally within 24 hours.
Is the AI Readiness Review really free?
Yes. There is no card, no obligation and no sales pitch on the follow-up call. If the report shows the numbers do not justify implementation work, we say so.
How long does the AI Readiness Review take?
About three minutes for the six questions, and the report is generated instantly. The personal follow-up from Ger comes within 24 hours.
Who is the AI Readiness Review for?
Owner-managers of operational businesses with roughly 5 to 50 staff: construction and trades, solar, accounting, legal, recruitment, estate agents, ecommerce, manufacturing and agencies. It is not built for tech companies or enterprises.
What happens after I submit the review?
You see your report on screen straight away. Within 24 hours Ger contacts you personally, by WhatsApp or email, to talk through the report and answer questions. There is nothing to buy on that call.
About AI implementation
Is Clever Merchants an AI consultancy or a GEO agency?
An AI consultancy. We help owner-managed businesses use AI to save time and make more money, and generative engine optimization (GEO) is one of the services we offer within that.
What kinds of AI workflows do you build?
AI receptionists that answer and qualify calls, automated lead follow-up, AI-assisted quoting, invoice chasing, job profitability reporting, document collection and processing, weekly management reporting, AI customer service, internal knowledge systems and scheduling. Everything is built and maintained for you and integrated with the tools you already use.
How much does an AI consultant cost?
There is no single figure, because the price follows the number of workflows and systems involved; we quote each engagement with the estimated hours saved beside the price. The review that scopes it is free, and the work suits businesses of roughly 5 to 50 staff with measurable admin hours.
Do we need to change our existing software to use AI?
No. The workflows sit on top of what you already run, whether that is Xero, QuickBooks, a CRM, job management software or a well-kept spreadsheet. We connect to your systems rather than replace them.
Do you work with businesses outside Ireland?
Yes. Clever Merchants is based in Dublin and works fully remotely with businesses in Ireland, the UK, the US, Canada, Australia and New Zealand. The review and the implementation work are the same wherever you are.
About GEO and AI search
What is a generative engine optimization agency?
It is an agency that structures a business so that AI search engines such as ChatGPT, Perplexity and Google AI Overviews recognise it and cite it when people ask for a recommendation. Clever Merchants offers this as a fixed-scope programme alongside its AI consultancy work.
How do you get a business cited by ChatGPT?
By giving the engines clear, consistent, structured information: schema markup describing what you do and where, page content that answers the questions buyers actually ask, and business details that match across your website, Google Business Profile and directories. Our own business, Shamrock Electrical, was cited by name within 72 hours of that work going live.
What is the difference between GEO and SEO?
SEO aims to rank a page in a list of links; GEO aims to have an AI engine name and cite your business in its answer. The signals overlap but are not the same, so a business can rank well on Google and be invisible to ChatGPT.
How much does GEO cost?
GEO Standard for Ecommerce is 6,500 euro and GEO Standard for Service Businesses is 7,500 euro, each one-time, delivered in 21 working days with a 90-day citation guarantee. The AI Visibility Check that tells you whether you are cited today is free.
Where to go next
- AI for your industry: sector guides to the workflows that save hours every week.
- AI readiness checklist: score your own business in five minutes.
- How pricing works: the free review, implementation and the GEO programmes.
- GEO vs SEO: the longer explanation of the difference.
- Shamrock Electrical case study: cited by ChatGPT in 72 hours.
Still have a question?
The free AI Readiness Review takes about three minutes, and Ger follows up personally within 24 hours. Ask anything on that call; there is nothing to buy.
Take the free AI Readiness Review