SEO for law firms and solicitors that also gets you named by ChatGPT. One fixed price: €1,000, no VAT.

Shamrock Electrical, Dublin. Electrical wholesaler, Shopify store.

April 2026 baseline: named in 1 of 10 buyer questions. Schema, FAQ blocks and answer-first guides went live over April and May. By June, ChatGPT named Shamrock first of five retailers for electric radiators in Ireland, and Perplexity was citing it for radiators, floodlights and mirrors. Bing's AI Performance report counted 226 Copilot citations across 29 pages on 4 September and 301 across 36 pages on 7 September, after one more content pass.

Caveat: this is a product retailer answering "what is the best" questions, which AI engines are asked far more often than "who should I hire". Read the full case study.

The Home Upgrade Co, Dublin. Kitchens, doors and fitted furniture, supplied and fitted.

This is the closest thing to a law firm in how it wins work: a local service business that wins clients by town, through the same Google Business Profile and town-page signals a practice depends on. On 25 August 2026 it appeared in 0 of 3 test prompts and had 0 Copilot citations. Service and town pages were built to the same standard used in this package. By 13 September ChatGPT named it in 7 of 10 internal-door prompts and 9 of 24 kitchen prompts, and it was the second most cited domain across 48 kitchen answers. Between 10 and 12 September three customers, asked how they had found us, answered ChatGPT or an AI assistant.

Caveat: those are enquiries and citations, not signed contracts. Nothing on this page promises new clients or matters.

What is SEO for law firms?

SEO for law firms is the work that makes a practice show up when someone searches for a solicitor or lawyer in their town: Google Business Profile, practice area and location pages, reviews, and consistent business details. In 2026 it also has to cover ChatGPT, Google AI, Perplexity, Copilot and Gemini, which answer the same questions from the same sources.

Do you need my passwords, and what if my web developer will not give access?

No passwords, ever. You add us as a manager on your Google Business Profile and Search Console and remove us the day the report lands. For the website we need an editor login or your developer's email. If the developer refuses or charges, we send them a one-page change sheet with the exact schema, titles and FAQ blocks to paste in, and we check the result.

Who does the work, can it break my site, and what is the refund position?

Ger Devereux does it, personally. Before any edit we take a backup or work on a staging copy, and every piece of page copy is sent to you for approval before it goes live. Full refund at any point before the baseline sweep starts. Once work has started there is no refund, because the sweep and demand map have already been paid for; the second-round promise covers the result.

What about my regulator's advertising rules?

The page work is factual: your profile, your schema and your directory listings, stating what you do, where you are and who you are registered with. It does not make claims about outcomes or compare you with other firms. Your own regulator's advertising rules, whether that is the Law Society of Ireland, the SRA or your state bar, apply to any copy we write, and we send every sentence to you for approval before it goes live so you can check it against them.

Does this work for SEO for personal injury lawyers?

Yes, with a caveat. Personal injury is the most competitive legal search market in the US, so a €1,000 fix will not put a new firm ahead of the national advertisers on "car accident lawyer" in a big city. What it does is get you named in the local and long-tail prompts, "personal injury solicitor near me no win no fee", "slip and fall lawyer in [town]", where AI engines pick from profiles, reviews and directory listings rather than ad budgets. The 30-day report tells you whether the market is worth the €3,500 programme.

I am in a rural area. Will there be any search data for my towns?

Often not much below county level, and we say so rather than pad the numbers. In that case the demand map is built at county and nearest-city level, the profile is set up for a service area rather than a town list, and we put your name on fewer, stronger pages. One service area means one office and the patch you actually cover, usually a county or two.

How much does SEO for law firms cost?

Law firm SEO retainers typically run from £800 a month in the UK to $2,000 to $10,000 a month in the US, and personal injury is the most expensive SEO market there is. Most come with a minimum term. The Law Firm Visibility Fix is a one-time €1,000 (about £850 or US$1,150) with no contract. The €3,500 Growth Programme adds new pages, guides and three months of tracking.

Can you guarantee my firm will be recommended by ChatGPT?

No, and nobody honestly can. OpenAI says placement in ChatGPT answers is not guaranteed, and its ads are kept separate from the answers. What we do instead is measure 30 real prompts before and after the work. If none of them has moved after 30 days, we do a second round of fixes at no cost.

Does the Law Firm Visibility Fix work outside Ireland?

Yes. The method is the same in Ireland, the UK, the US, Canada, Australia and New Zealand. What changes is the register and directories AI engines trust for lawyers: the Law Society of Ireland find a solicitor register in Ireland; the SRA register, the Law Society find a solicitor service, Review Solicitors and Google reviews in the UK; the state bar directory, Avvo, Justia, FindLaw, Martindale and Google reviews in the US. We map the right ones for your country.

What do I need to give you?

A 20-minute onboarding form, access to your website or your web developer's contact, manager access to your Google Business Profile and Search Console, your Law Society, SRA or state bar number, the towns you cover, the practice areas you want more of, and about ten photos of the office and the team, with the town each was taken in.

Which website platforms do you work on?

WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow and static sites, and the legal website platforms that sit on top of them. If you have no website at all, this is not the right package; email us and we will tell you the cheapest honest route to one.

How is this different from the free AI visibility check?

The free check tells you whether AI engines mention you today. The Law Firm Visibility Fix measures 30 prompts, finds out why you are missing, and then does the fixing: profile, schema, pages, listings, indexing, and a 30-day re-measure. The free check is the diagnosis; this is the work.

How is this different from the €7,500 GEO for Service Businesses programme?

The €7,500 programme is a full 21-day rebuild of your web presence for AI search: schema across the whole site, buyer-question content on every key practice area page, an entity consistency audit, a citation gap analysis and a 90-day keep-working guarantee. The €1,000 fix works with the pages you already have and touches eight of them. Start with the fix and upgrade once you have seen the 30-day report.