Clever Merchants Clever Merchants

Generative Engine Optimization for Service Businesses

Get cited as the firm buyers shortlist before they contact anyone.

When a procurement manager, business owner, or technical buyer asks an AI assistant who provides your service in your region, this programme puts your company in the answer.

See pricing & buy → What's included

Who this is for

This offer is for companies where a single client relationship is worth five figures or more and the website's job is to make the phone ring, not to process card payments. If you run an ecommerce store, the GEO Standard for Ecommerce is the right programme.

GEO Standard for Service Businesses is built for companies like:

  • → Solar installers and renewable energy contractors
  • → Manufacturers and industrial suppliers
  • → Commercial electrical contractors
  • → Commercial roofing and building contractors
  • → Consultants and professional services firms
  • → Accountants, legal firms, and financial advisors
  • → Engineering and technical services providers
  • → Any specialist service where reputation precedes the sale

What's included

Twelve implementation workstreams. Each one increases the probability that an AI assistant cites your company when buyers ask about your services.

01 — Schema & Structured Data

Technical foundation

Organization, Service, FAQPage, BreadcrumbList, Article, and Person schema deployed across your site. Where your business genuinely serves a local area, LocalBusiness schema is added. AI assistants read structured data before body copy.

02 — Service Page Rewrites

Your money pages, rewritten

Your top three to five service pages rewritten to answer the questions AI assistants are trained on: what you do, who you do it for, what makes you qualified, and what outcomes buyers can expect. These are the pages that determine whether you get cited or your competitor does.

03 — Case Study & Project Pages

Structured proof of work

Existing project work turned into structured pages with appropriate schema. If you have case studies, we mark them up. If you don't, we create template frameworks using what you have. AI assistants cite companies that can demonstrate outcomes, not just describe services.

04 — About Page: E-E-A-T Signals

Credentials front and centre

Founder and team bios rewritten with experience, expertise, authority, and trust signals that AI systems weigh when deciding who to recommend. Certifications, accreditations, named clients (where permitted), and years of operation all structured for machine readability.

05 — Capability Statement Content

For technical and procurement buyers

A structured capability overview written for the technical or procurement reader who needs to understand your scope, methodology, and track record before recommending you internally. Relevant for manufacturers, specialist contractors, and engineering firms where the buyer is not the end decision-maker.

06 — Three Authority Blog Posts

Middle and bottom funnel content

Three long-form articles targeting the queries buyers ask before they contact anyone: definition pieces, how-to-choose pieces, and comparison pieces in your service category. These are the assets AI assistants most often quote from when answering substantive questions.

07 — FAQ Sections on Service Pages

Structured Q&A

FAQ content written for your top service pages and marked up with FAQPage schema. AI assistants regularly pull verbatim answers from FAQ blocks when responding to buyer questions. Every question answered is a citation opportunity.

08 — Competitor Citation Gap Analysis

Know where you're losing

We audit what your competitors are currently being cited for across ChatGPT, Perplexity, and Gemini for your service category and region. The gaps become the priority targets for the content and schema work above. You don't need to know which queries to go after in advance.

09 — Google Business Profile

Local signal where it matters

GBP optimised where your business serves a defined geographic area. Categories, services, description, and Q&A updated to align with your GEO content. Skipped where your business is national or international and GBP is not a meaningful signal.

10 — Social Media Consistency

Unified signal

LinkedIn, Facebook, and any other active profiles audited for NAP consistency and updated to match your on-site GEO copy. Mismatches between your website and social profiles create conflicting signals that weaken AI citations.

11 — AI Assistant Installation

Configured for your context

Clever Merchants AI assistant installed on your site and configured with your service context, FAQs, and business information. Provides instant answers to prospect queries and signals to AI engines that your site is a live, authoritative source.

12 — Verification & Reporting

Proof of citation

Baseline citation audit before work begins. Final report with screenshots of live citations across ChatGPT, Perplexity, and Gemini on your target service queries. You see exactly where you were before and where you are after.

The methodology in practice

The homepage shows the Shamrock Electrical case study in full. Shamrock is a trade wholesaler, not a pure service business, but the proof point most relevant to this audience is the wholesaler citation: when ChatGPT is asked who the leading electrical wholesalers are, Shamrock appears unprompted. That is not an ad. That is a citation earned through GEO implementation.

The same mechanism applies to service businesses. When a buyer asks ChatGPT or Perplexity who the best solar installer in Leinster is, or which commercial roofing contractor to shortlist in the North West, the answers come from the same signals we implement: structured data, authoritative content, consistent identity, and a site that reads as credible to a machine. The queries are different. The method is the same.

We do not yet have a published service-business-only case study to point to. That is a limitation we are being honest about. The Shamrock result is real and documented. If you want to verify it, you can.

See the Shamrock case study → Verify at shamrockelectrical.ie ↗

Two guarantees. In writing.

📅

21 Working Day Delivery

All thirteen workstreams completed and handed over within 21 working days of receiving your access and briefing materials. If we miss it, you receive a full refund for every day over.

✅

90-Day Citation Guarantee

Your business will appear in a minimum of 3 unprompted AI citations across ChatGPT, Perplexity, and Google Gemini within 90 days of completion, on relevant service queries. If it doesn't, we continue working at no extra charge until it does.

Investment

Each workstream has a standalone agency rate. GEO Standard for Service Businesses bundles all thirteen at a fixed programme price.

Workstream Standalone value
Schema & Structured Data €3,000
Google Search Console setup and priority indexing €500
Service page rewrites (top 3 to 5 pages) €2,500
Case study & project page templates €2,000
About page: E-E-A-T signals and credentials €1,500
Capability statement content €1,500
Three authority blog posts (€700 each) €2,100
FAQ section content for service pages €1,000
Competitor citation gap analysis €2,000
Google Business Profile optimisation €500
Social media messaging consistency €500
AI assistant installation and configuration €2,000
Schema verification and reporting €1,500
Total standalone value €20,600
GEO Standard for Service Businesses €7,500

You save €13,100 versus commissioning each workstream separately. One fixed price, no scope creep, no ongoing retainer required.

Buy now — €7,500 →

Secure checkout via Stripe. Work begins within 2 working days of payment.

What you need to provide

Six things. We handle everything else.

💻

Website Admin Access

Editor or admin access to your CMS. Works with WordPress, Webflow, Squarespace, custom builds, and most other platforms. We make changes directly in your site.

📍

Google Business Profile

Manager access where applicable. If you operate nationally or internationally and GBP isn't a meaningful signal for your buyers, we'll skip it and redirect that effort.

📱

Social Media Admin

Admin access to LinkedIn and any other active profiles. We update bios and about sections to align with your GEO copy. No posting required from you.

🎯

Your Top Service Categories

A list of your top three to five service areas to prioritise. If you're unsure which to lead with, the competitor citation gap analysis will inform the decision before the content work begins.

📋

Brand and Credentials

Any brand guidelines, certifications, industry accreditations, or named clients you can reference publicly. These become the E-E-A-T signals that distinguish you from generic competitors.

📂

Existing Case Studies

Any documented project work, testimonials, or outcomes you can share. Raw notes are fine. We structure them into citation-ready assets. If you have nothing yet, we work with what you can describe.

Questions

How do I get my business to show up in ChatGPT and other AI search tools? +
Getting your service business cited by ChatGPT, Perplexity and Google AI Overviews requires three things: structured schema markup (Organisation, Service, FAQPage) that AI systems read before body copy, content written to answer the specific questions buyers ask AI tools about your service category, and consistent entity recognition — your business name, location and credentials appearing consistently across your website and third-party sources. GEO Standard for Service Businesses implements all of this in a single 21-working-day programme, with a 90-day guarantee of at least 3 unprompted citations.
Does this work if I'm not on Shopify or any ecommerce platform? +
Yes. This offer is specifically for service business websites, not ecommerce platforms. We work with WordPress, Webflow, Squarespace, custom builds, and most CMS setups. The implementation is platform-agnostic where schema and content are concerned. If you have a custom or headless build, let us know before purchasing and we'll confirm compatibility.
What if my service area is local only? +
Local relevance is built into the schema and content work from the start. AI assistants answer geographic queries regularly, for example "best solar installer in Cork" or "commercial electrician Dublin". The LocalBusiness schema, GBP optimisation, and service page content are all structured to position you for exactly these queries. Being local is an advantage, not a limitation.
How do I know which service queries to target? +
You don't need to know in advance. The competitor citation gap analysis is the first substantive piece of work after onboarding. We audit what your competitors are being cited for across ChatGPT, Perplexity, and Gemini in your service category and region. The gaps and opportunities that analysis surfaces then drive the content and schema priorities for the rest of the programme.
Why is there no discovery call? +
The programme is structured so the scope, price, and guarantees are fixed regardless of your specific business. There is nothing to negotiate. If your situation is genuinely unusual (very large site, complex multi-brand setup, regulated sector with unusual content restrictions), email ger@clevermerchants.com before purchasing and we will tell you honestly whether it's a fit. Otherwise, the onboarding process after payment handles everything we need to tailor the work to your context.
Is this a one-time payment or a subscription? +
One-time payment of €7,500. The changes we make live permanently in your site and accounts. There is no monthly fee attached to the programme. If you want ongoing citation monitoring and content updates as AI search continues to evolve, we offer a retainer at €2,500 per month, but it is not required for the implementation work to hold.
How will I know if the citations are genuine? +
The final report includes screenshots of live, unprompted AI responses that cite your business by name. You can verify each one yourself: ask the question in ChatGPT, Perplexity, or Gemini and see whether your company appears. We run these checks on specific service queries relevant to your business, not generic brand name searches. The baseline report before we start means you can see the before and after clearly.
Do you work with businesses outside Ireland? +
Yes. The programme is fully remote. We need site access and a briefing, not a site visit. We work with service businesses across Europe, the UK, North America, and Australia. The €7,500 price is the same regardless of location.
What happens after I buy? +
Within 2 working days of your Stripe payment, you will receive an onboarding email with a short briefing questionnaire (your service priorities, credentials, any existing case studies) and access request instructions. Once we have everything we need, your 21-day implementation clock starts. You will receive a baseline citation report before work begins and a final verification report with live citation screenshots when implementation is complete.

GEO Standard for Service Businesses

Everything below. One-time payment. Work starts within 2 working days.

  • ✓ Schema & Structured Data
  • ✓ Google Search Console setup, sitemap submission, priority indexing requests for all key pages
  • ✓ Service page rewrites (top 3 to 5 pages)
  • ✓ Case study & project page templates
  • ✓ About page: E-E-A-T signals and credentials
  • ✓ Capability statement content
  • ✓ Three authority blog posts
  • ✓ FAQ sections on service pages
  • ✓ Competitor citation gap analysis
  • ✓ Google Business Profile optimisation
  • ✓ Social media consistency audit
  • ✓ AI assistant installation and configuration
  • ✓ Schema verification and reporting
  • ✓ 21 working day delivery guarantee
  • ✓ 90-day, 3-citation guarantee

€7,500

Buy now — €7,500 →

Secure checkout via Stripe. Questions? ger@clevermerchants.com