SEO and AI search for contractors
SEO for contractors that also gets you named by ChatGPT. One fixed price: €1,000, no VAT.
The Contractor Visibility Fix is done-for-you SEO for contractors, builders and construction companies: we measure 30 real customer prompts across ChatGPT, Google AI, Perplexity, Copilot and Gemini, fix your Google Business Profile, your website and your listings, then measure again 30 days later. 15 working days of work, then the 30-day re-measure. No contract. No monthly fee.
Built on what we did for our own electrical business and our own trades brand. Both went from invisible to named by AI engines, one of them inside three weeks.
3 enquiries in 3 days
Customers who, asked how they found our trades brand, answered ChatGPT or an AI assistant, 10 to 12 Sep 2026. Ad spend on those: zero.
226 to 301
Copilot citations of our electrical business, 4 to 7 Sep 2026, after seven comparison guides went live (Bing AI Performance report).
Named 1st of 5
ChatGPT's answer for electric radiators in Ireland, June 2026, within two months of schema and FAQ work going live on our electrical store.
The short version
What does SEO for contractors involve in 2026?
Construction SEO in 2026 is the same five things it always was, read by two new judges. Your Google Business Profile, your service and area pages, your reviews, your listings on trusted registers, and business details that match everywhere. Google's map pack reads them. So now do ChatGPT, Google AI, Perplexity, Copilot and Gemini.
Local SEO for contractors still decides most of it
The map pack sits on most "builders near me" and "building contractors in [town]" searches, and the ChatGPT local list is built from the same Google Business Profile data. SEO for construction companies, done properly, is a profile with the right categories and services, reviews that keep arriving, and one page per service and town. That is the first half of this package.
Why does ChatGPT matter to a builder?
Because homeowners now type "who is a good builder in Naas for a two-storey extension" into ChatGPT and get a list of three names. In September 2026 our own home-improvement brand took three enquiries in three days from people who, when asked how they found us, said ChatGPT or an AI assistant. Those enquiries cost nothing. Nobody pays for a place on those lists. The businesses named have been structured to be found.
What decides which contractor gets recommended?
From the AI answers we have logged for two of our own businesses since April 2026: the review count and rating on your Google Business Profile, a page on your site that plainly says the service and the town, structured data that tells the engine you are a general contractor at an address, and a listing on the register the engine trusts (CIRI, TrustMark, the Federation of Master Builders, the state licence board). Cost questions go to whoever publishes a price, and for extensions, renovations and insurance reinstatement work the engines look for whoever says plainly that they do it and shows finished jobs by town.
Why a fixed price instead of a contractor SEO agency retainer?
Trade SEO retainers typically run from about £400 a month in the UK and $900 to $2,500 a month in the US, and the honest ones tell you to wait six months for a traceable enquiry. A construction company SEO retainer is usually a one-off structural fix spread across twelve invoices. Most of the work that moves the needle for a one-crew or five-crew building business is that one-off fix. So we sell it as one, with a measured result, and let you decide about anything ongoing after you have seen the numbers.
If you want the longer explanation, read how to get your business cited by ChatGPT and GEO vs SEO.
What you get
What is in the Contractor Visibility Fix?
Seven pieces of work, all done for you, in 15 working days. The schema and listings follow a fixed pattern; the prompts, the profile copy and the page copy are written for your towns and the work you do.
| Deliverable | What we do | Why it matters |
|---|---|---|
| 30-prompt AI visibility audit | We ask ChatGPT, Google AI, Perplexity, Copilot and Gemini the questions your customers ask ("builder for an extension in [town]", "how much does a house renovation cost in [area]", "who does commercial fit-outs near me") and record who is named and which sources each engine relied on. | You cannot fix what you cannot see. This is the before picture the 30-day report is measured against. |
| Local demand map | Real monthly search volumes for building and construction services in your towns, pulled from Google data, not guessed. Typically 150 to 400 phrases, ranked by what is worth chasing. | It tells you which services and towns to put your name on first, and which are not worth a page. |
| Google Business Profile rebuild | Primary and secondary categories, the full services list, service area by town, a description written to the questions AI engines ask, Q&A seeded, photo brief, and a review link with a printable card for the van. | The map pack and the ChatGPT local list are both built from your profile. Reviews decide who gets recommended; this is the machine that collects them. |
| Website fixes, done for you | GeneralContractor, LocalBusiness, Service and FAQPage schema. An llms.txt file. Titles and descriptions retargeted on up to 8 pages. Answer-first FAQ blocks written and added to your three most valuable service pages. Name, address and phone made identical everywhere. | This is what AI engines read to decide you are a real contractor in a real place. It is the work that got our own businesses cited. |
| Register and directory listings | Your entry checked or created on the 6 to 8 registers and directories that AI engines actually cite for builders in your country, with the text prepared for you. CIRI and Golden Pages in Ireland; TrustMark, Checkatrade and the Federation of Master Builders in the UK; the state contractor licence board, the BBB and the big review sites in the US. | When an engine has to choose between two builders, it picks the one that a trusted third party vouches for. |
| Indexing | Every page we change is submitted the same day: IndexNow for Bing and its partners, and an indexing request in Google Search Console. We check back and confirm each one has been picked up. | Changes that Google has not read yet do not exist. Most small sites wait weeks for a recrawl. |
| 30-day rerun and report | The same 30 prompts run again 30 days after the work goes live. You get a plain-English before and after report with screenshots, Search Console impressions and clicks, and the next five things to do, whether or not you do them with us. | You will know, in numbers, whether it worked. If your business is not named, and your site not cited, in a single prompt where it was absent at the baseline, we do a second round of fixes free. |
How it works
How does the Contractor Visibility Fix work?
Order, a 20-minute form, 15 working days of work, a 30-day re-measure. You do not need a sales call, and you do not manage anything.
1
Order
Fill in the order form below. You get a Stripe invoice within one working day. Work starts the next working day after payment.
2
Onboarding, 20 minutes
A short form: your towns, the work you want more of, any register or licence number, website and profile access, ten job photos. No call needed, though you can book one.
3
15 working days of work
Baseline sweep in week one. Profile, schema, pages and listings in weeks two and three. You get a short email at the end of each week saying what changed.
4
30-day rerun
The same 30 prompts, run again. A before and after report you can read in ten minutes, and the next five things worth doing.
Fit
Who is this for, and who should not buy it?
A good fit
- •General contractor SEO for builders and construction companies with one crew to about fifteen staff, in Ireland, the UK, the US, Canada, Australia or New Zealand.
- •You already have a website, even a basic one, and a Google Business Profile.
- •You want more of a specific kind of work: extensions, renovations, new builds, commercial fit-outs, loft conversions, insurance reinstatement work.
- •You would rather pay once for a measured fix than sign a 12-month retainer.
Not a fit
- •No website at all. Email us and we will point you at the cheapest honest route to one first.
- •Franchises or firms with ten plus branches. That needs the full programme, scoped per branch.
- •Anyone who wants a guaranteed number one spot in ChatGPT. Nobody can sell that, and we will not pretend to.
- •Businesses with under five Google reviews that will not ask customers for more. Reviews decide the map pack; we build the system, you have to press send.
The same package is available for eleven trades and professions. See them all, or buy it for any other local business, on the local SEO package page.
Proof
Where has this been done before?
On two businesses we run ourselves, with the numbers recorded as we went. We say plainly what each one is, because it matters: neither is a contractor. We have not yet run this package for one. What we have is an electrical wholesaler and a local supply-and-fit home-improvement business, and the numbers below are ours.
Shamrock Electrical, Dublin. Electrical wholesaler, Shopify store.
April 2026 baseline: named in 1 of 10 buyer questions. Schema, FAQ blocks and answer-first guides went live over April and May. By June, ChatGPT named Shamrock first of five retailers for electric radiators in Ireland, and Perplexity was citing it for radiators, floodlights and mirrors. Bing's AI Performance report counted 226 Copilot citations across 29 pages on 4 September and 301 across 36 pages on 7 September, after one more content pass.
Caveat: this is a product retailer answering "what is the best" questions, which AI engines are asked far more often than "who should I hire". Read the full case study.
The Home Upgrade Co, Dublin. Kitchens, doors and fitted furniture, supplied and fitted.
This is the closest thing to a building business: a local supply-and-fit company selling installed work by town. On 25 August 2026 it appeared in 0 of 3 test prompts and had 0 Copilot citations. Service and town pages were built to the same standard used in this package. By 13 September ChatGPT named it in 7 of 10 internal-door prompts and 9 of 24 kitchen prompts, and it was the second most cited domain across 48 kitchen answers. Between 10 and 12 September three customers, asked how they had found us, answered ChatGPT or an AI assistant.
Caveat: those are enquiries and citations, not signed contracts. Nothing on this page promises sales.
Price
How much does it cost?
€1,000 one-time for the Contractor Visibility Fix, about £850 or US$1,150. Two upgrade paths if the 30-day report shows it is worth going further. No VAT is added: Clever Merchants is not VAT registered, so €1,000 is the full amount wherever you are.
Start here
Contractor Visibility Fix
€1,000
15 working days
One building or construction business, one service area, an existing website
- ✓30-prompt AI visibility audit, before and after
- ✓Local demand map
- ✓Google Business Profile rebuild
- ✓Schema, llms.txt, 8 pages retargeted, 3 FAQ blocks
- ✓6 to 8 registers and directories
- ✓Indexing
- ✓30-day report
Contractor Growth Programme
€3,500
30 working days, then 90 days of tracking
Builders and contractors who want new pages built and results tracked for a quarter
- ✓Everything in the Fix
- ✓6 new service and town pages, written and built
- ✓3 answer-first guides (extension cost, house renovation cost, insurance reinstatement work)
- ✓Review system set up and first 20 requests sent
- ✓Monthly 30-prompt sweep for 3 months
- ✓Quarterly report and next-quarter plan
GEO for Construction and Trades
€7,500
21 working days
Multi-trade or multi-area firms that want the full rebuild
- ✓LocalBusiness, Service and FAQPage schema across the site
- ✓Buyer question content on every key service page
- ✓Google Business Profile optimisation
- ✓Entity consistency audit and fixes
- ✓Citation gap analysis across ChatGPT, Perplexity and Google AI
- ✓Written verification report with citation screenshots
- ✓90-day keep-working guarantee: not cited in 90 days, work continues free
The promise
Measured on 30 prompts, or the second round is free
Before we touch anything, we run 30 real prompts across ChatGPT, Google AI, Perplexity, Copilot and Gemini and record who is named. Thirty days after the work goes live we run exactly the same 30 again. You get both sets, with screenshots.
"Moved" has one meaning: your business named, or your website cited, in a prompt where it was absent at the baseline. If that has not happened in a single one of the 30, we do a second round of fixes at no cost. What we will not say is that we can guarantee ChatGPT recommends you. OpenAI is explicit that placement cannot be bought, and any agency that promises it is guessing with your money.
Order
Order the Contractor Visibility Fix
€1,000 one-time, paid by card. Work starts the next working day after payment.
At checkout the product is listed as Trade Visibility Fix. It is the same package.
Common questions about SEO for contractors
What is SEO for contractors?
SEO for contractors, or contractor SEO, is the work that makes a builder or construction company show up when someone searches for one in their town: Google Business Profile, service and area pages, reviews, and consistent business details. In 2026 it also has to cover ChatGPT, Google AI, Perplexity, Copilot and Gemini, which answer the same questions from the same sources.
Do you need my passwords, and what if my web developer will not give access?
No passwords, ever. You add us as a manager on your Google Business Profile and Search Console and remove us the day the report lands. For the website we need an editor login or your developer's email. If the developer refuses or charges, we send them a one-page change sheet with the exact schema, titles and FAQ blocks to paste in, and we check the result.
Who does the work, can it break my site, and what is the refund position?
Ger Devereux does it, personally. Before any edit we take a backup or work on a staging copy, and every piece of page copy is sent to you for approval before it goes live. Full refund at any point before the baseline sweep starts. Once work has started there is no refund, because the sweep and demand map have already been paid for; the second-round promise covers the result.
I am in a rural area. Will there be any search data for my towns?
Often not much below county level, and we say so rather than pad the numbers. In that case the demand map is built at county and nearest-city level, the profile is set up for a service radius rather than a town list, and we put your name on fewer, stronger pages. One service area means one base and the radius you actually drive, usually a county or two.
How much does SEO for contractors cost?
Contractor SEO services sold on retainer typically run from about £400 a month in the UK and $900 to $2,500 a month in the US, usually with a minimum term. The Contractor Visibility Fix is a one-time €1,000 (about £850 or US$1,150) with no contract. The €3,500 Growth Programme adds new pages, guides and three months of tracking.
Can you guarantee my business will be recommended by ChatGPT?
No, and nobody honestly can. OpenAI says placement in ChatGPT answers is not guaranteed, and its ads are kept separate from the answers. What we do instead is measure 30 real prompts before and after the work. If none of them has moved after 30 days, we do a second round of fixes at no cost.
Does the Contractor Visibility Fix work outside Ireland?
Yes. The method is the same in Ireland, the UK, the US, Canada, Australia and New Zealand. What changes is the register and directories AI engines trust for builders: CIRI and Golden Pages in Ireland, TrustMark, Checkatrade and the Federation of Master Builders in the UK, the state contractor licence board, the BBB and the big review sites in the US. We map the right ones for your country.
What do I need to give you?
A 20-minute onboarding form, access to your website or your web developer's contact, manager access to your Google Business Profile and Search Console, your CIRI, FMB or licence board number if you have one, the towns you cover, the kinds of work you want more of, and about ten job photos with the town each was taken in.
Which website platforms do you work on?
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow and static sites. If you have no website at all, this is not the right package; email us and we will tell you the cheapest honest route to one.
How is this different from the free AI visibility check?
The free check tells you whether AI engines mention you today. The Contractor Visibility Fix measures 30 prompts, finds out why you are missing, and then does the fixing: profile, schema, pages, listings, indexing, and a 30-day re-measure. The free check is the diagnosis; this is the work.
How is this different from the €7,500 GEO for Construction programme?
The €7,500 programme is a full 21-day rebuild of your web presence for AI search: schema across the whole site, buyer-question content on every key service page, an entity consistency audit, a citation gap analysis and a 90-day keep-working guarantee. The €1,000 fix works with the pages you already have and touches eight of them. Start with the fix and upgrade once you have seen the 30-day report.
Not sure whether you are invisible?
Run the free check first. It takes a minute and tells you whether AI engines mention your business today. If they already do, you may not need this.