GEO for Construction & Trades
When someone asks ChatGPT for
a tradesperson — are you on the list?
AI assistants are answering "best electrician in Dublin", "solar installer Cork", "emergency plumber near me" every day. The trades businesses that appear aren't paying for ads. They've been structured to be cited.
72 hours
Time to first citation — Shamrock Electrical
21 working days
Full programme delivery
90-day guarantee
Citations or we keep working — free
Who this is for
Built for trades and construction businesses
Any construction or trades business with a website, a real service area, and buyers who use AI to find suppliers.
The problem
Good Google rankings don't transfer to AI
Traditional search (Google)
- →Keyword match + backlinks drive rankings
- →Returns a list of URLs for the user to click
- →User does the comparison themselves
- →Ranking ≠ recommendation
AI search (ChatGPT, Perplexity)
- →Entity recognition + structured data drive citations
- →Returns a named recommendation with reasoning
- →Buyer arrives pre-sold on the recommendation
- →Citation = direct buying intent
A trades business can rank #1 on Google and be completely invisible to ChatGPT. The fixes are different because the systems are different.
Proof it works
"Shamrock is the obvious one."
That's what ChatGPT said — unprompted — when asked about electrical wholesalers in Ireland. Shamrock Electrical went from zero AI presence to being the named recommendation within 72 hours of implementing GEO schema and FAQ content. It's an Irish trades and wholesale business. Not a tech company.
Read the full case studyThe programme
What we implement in 21 working days
Fixed scope. Fixed price. You don't manage a thing.
01
LocalBusiness & Service schema
Full structured data implementation covering your business name, address, service types, service area, credentials and pricing. This is the primary signal AI systems use to understand and cite local trades businesses.
02
Buyer question content
FAQ sections on your key service pages answering the questions buyers ask AI tools: cost ranges, process, timelines, credentials, comparisons. Structured to be the source AI cites when those questions are asked.
03
Google Business Profile optimisation
GBP is a key data source for AI tools answering local queries. We optimise your profile for the service categories, locations and queries that matter most to your business.
04
Entity consistency audit
Your business name, address, phone, and service descriptions need to be consistent everywhere AI systems look. We audit and fix inconsistencies across your website, GBP, and key directories.
05
Citation gap analysis
We run your key buyer queries through ChatGPT, Perplexity, and Google AI Overviews to map who is being cited, who isn't, and what the structural differences are. This shapes the priority content work.
06
Verification report
At the end of the programme: a written report covering everything implemented, screenshots of citations achieved, and recommendations for ongoing maintenance as AI search continues to evolve.
Pricing
One price. One programme. No surprises.
GEO Standard — Construction & Trades
One-time programme · 21 working day delivery
€7,500
ex. VAT · one-time
- LocalBusiness, Service & FAQPage schema implementation
- Buyer question content on all key service pages
- Google Business Profile optimisation
- Entity consistency audit and fixes
- Citation gap analysis across ChatGPT, Perplexity, Google AI
- Weekly progress updates
- Written verification report with citation screenshots
- 90-day citation guarantee — no conditions
The 90-day citation guarantee
If your business isn't being cited by ChatGPT, Perplexity or Google AI Overviews within 90 days of implementation completing, we continue working on it at no additional cost until you are. No conditions. No small print. We either deliver citations or we keep working — that's the deal.
Common questions
How do I get my construction business to show up when someone asks ChatGPT for a recommendation?
ChatGPT and other AI tools recommend businesses they have learned to recognise as credible, local, and well-documented. For construction and trades businesses this means LocalBusiness and Service schema markup, FAQ and service page content answering real buyer questions, and consistent business information across your website, Google Business Profile, and trade directories. GEO for Construction implements all of this in 21 working days.
Does this work for local trades businesses, not just large firms?
Local is an advantage for AI citation. AI assistants answer geographic queries constantly — 'best electrician in [city]', 'solar installer near me', 'emergency plumber [town]'. A clearly defined local business with strong schema and location-specific content is exactly what AI systems are built to cite for these queries.
We already rank on Google. Do we still need GEO?
Google rankings and AI citations are driven by different signals. A trades business can rank on the first page of Google and still be completely invisible when someone asks ChatGPT the same question. Many clients have good Google rankings and near-zero AI presence before starting.
What trades sectors does the programme cover?
All construction and trades sectors: electrical, plumbing, solar and renewables, roofing, HVAC, general contracting, groundworks, fit-out, and specialist trades. The content and schema are tailored to your specific trade during onboarding.
What is the 90-day citation guarantee?
If your business is not being cited by ChatGPT, Perplexity or Google AI Overviews within 90 days of implementation completing, we continue working at no additional cost until you are. No conditions. No small print.
Not sure where you stand?
The free AI Visibility Check tests whether your business is already appearing in ChatGPT, Perplexity and Google AI — and tells you what's missing if it isn't.
Get your free visibility check