Clever Merchants Clever Merchants

Generative Engine Optimization for Ecommerce

Your store cited in ChatGPT, Perplexity, and Gemini. One-time implementation.

Shoppers are asking AI assistants where to buy. GEO Standard puts your store in the answer — permanently, not as an ad.

See pricing & buy → What's included

What's included

Ten implementation workstreams. Each one increases the probability that an AI assistant cites your store over a competitor.

01 — Schema & Structured Data

Technical foundation

Product, Organisation, BreadcrumbList, FAQ, and LocalBusiness schema deployed across your store. AI assistants pull from structured data first.

02 — Content & Metadata

AI-readable copy

Homepage, key category pages, and top-10 products rewritten to answer the exact questions buyers ask AI assistants. Titles, descriptions, and H-tags aligned.

03 — Conversion & Trust Signals

Credibility layer

Reviews marked up with schema, delivery and returns policy structured for AI parsing, trust badges and guarantees made machine-readable.

04 — Blog Content

Two citation-ready articles

Two long-form articles written in the format AI assistants quote from: comparison guides, buyer's guides, or "best for" roundups in your niche. Published on your domain.

05 — Google Business Profile

Local presence

GBP fully optimised: categories, attributes, products, Q&A, and description updated. AI assistants use GBP data for local and near-me queries.

06 — Social Media Consistency

Signal alignment

NAP consistency audit across Facebook, Instagram, and LinkedIn. Bios and about sections updated to match your on-site GEO copy. Reduces AI confusion about who you are.

07 — Site Navigation

Crawlability

Internal linking structure audited. Orphaned product and category pages linked from high-authority pages. XML sitemap and robots.txt reviewed.

08 — AI Assistant Responses

Direct submission

Your store submitted to ChatGPT, Perplexity, and Gemini via available channels. Response monitoring set up so you can see mentions in real time.

09 — Google Shopping Feed

Product data quality

Merchant Centre feed audited. Product titles, descriptions, and attributes optimised for AI-powered shopping features including Google AI Overviews with product cards.

10 — Verification & Reporting

Proof of citation

Baseline citation audit before work begins. Final report with screenshots of live citations across ChatGPT, Perplexity, and Gemini. You see exactly what changed.

This is what it looks like in practice

Shamrock Electrical Supply — a trade-focused ecommerce store — went from invisible in AI search to being cited unprompted in ChatGPT, Perplexity, and Gemini for radiator and electrical queries. The citations appeared within 21 working days and have held since.

"When you search for radiators on ChatGPT, Shamrock is the obvious one."

See the full case study → Visit shamrockelectrical.ie ↗

Two guarantees. In writing.

📅

21 Working Day Delivery

All eleven workstreams completed and handed over within 21 working days of receiving your access credentials. If we miss it, we refund the difference for every day over.

✅

90-Day Citation Guarantee

Your store will appear in a minimum of 3 unprompted AI citations within 90 days. If it doesn't, we continue working at no extra charge until it does.

Investment

Each workstream has a standalone agency rate. GEO Standard bundles all eleven at a fixed programme price.

Workstream Standalone value
Schema & Structured Data €1,500
Google Search Console setup and priority indexing €500
Content & Metadata (homepage + categories + top 10 products) €3,000
Conversion & Trust Signal markup €1,000
Two citation-ready blog articles €2,500
Google Business Profile optimisation €1,500
Social Media NAP & bio alignment €800
Site navigation & crawlability audit €1,200
AI assistant submission & monitoring setup €2,000
Google Shopping Feed optimisation €2,500
Verification report & citation screenshots €3,500
Total standalone value €20,000
GEO Standard — programme price €6,500

You save €13,500 versus commissioning each workstream separately. One fixed price, no scope creep, no ongoing retainer required.

Buy GEO Standard — €6,500 →

Secure checkout via Stripe. Work begins within 2 working days of receiving your access credentials.

What you need to provide

Three sets of credentials. That's it. We handle everything else.

🛒

Shopify Admin Access

Staff account with theme and product permissions. We make changes in your store directly — no exports, no back-and-forth.

📍

Google Business Profile Manager

Manager access to your GBP listing. If you don't have one yet, we'll guide you through the 5-minute setup first.

📱

Social Media Admin

Admin access to whichever of Facebook, Instagram, and LinkedIn your store uses. We update bios and about sections — no posting required.

Questions

How do I get my online store to show up in ChatGPT results? +
To get your store cited in ChatGPT, you need three things in place: structured schema markup that AI crawlers can read, content written to directly answer the questions buyers ask AI tools, and a citation footprint — consistent mentions of your store across credible third-party sources. GEO Standard for Ecommerce implements all three in a single 21-working-day programme. Results typically appear within 4–8 weeks, and our 90-day citation guarantee means we keep working at no extra cost until you have at least 3 unprompted citations.
Does this work for any ecommerce platform, or just Shopify? +
GEO Standard is built around Shopify, WooCommerce, and similar platforms where we can add schema via theme files or plugins. If you're on a custom platform, get in touch before purchasing and we'll confirm whether it's compatible. The GBP, social, content, and blog workstreams apply to any platform.
How quickly will my store appear in AI results? +
Implementation completes within 21 working days. AI assistants typically begin citing stores within 4–8 weeks of implementation, though this varies. Our guarantee is 3 unprompted citations within 90 days — if that doesn't happen, we keep working at no extra cost.
Is this a one-time payment or a subscription? +
One-time payment of €6,500. The implementation is permanent — we make changes directly in your store and accounts. There is no monthly fee. If you want ongoing monitoring and updates as AI search evolves, we offer a separate retainer at €2,000/month, but it isn't required.
Why is there no discovery call? +
We've structured the programme so it works for most ecommerce stores without a bespoke scoping process. The eleven workstreams are fixed, the price is fixed, and the guarantee is fixed — there's nothing to negotiate. If your situation is unusual (very large catalogue, complex platform, multi-brand), email ger@clevermerchants.com before purchasing and we'll tell you honestly whether it's a fit.
What if my store is already doing SEO? +
GEO and SEO are complementary. Traditional SEO optimises for Google's blue-link results. GEO optimises for the AI-generated answers that now appear above them. Most stores doing SEO are not yet doing GEO — the content format, schema types, and signals that AI assistants prefer are different from what SEO agencies typically focus on.
How do I know the citations will stay after implementation? +
The changes we make — schema, content, structured data — live permanently in your store. They don't expire. AI assistants re-index regularly and, once a store is established as a credible source, it tends to remain cited. Shamrock Electrical's citations have held since implementation. The retainer exists for stores that want proactive monitoring as AI search behaviour evolves, but it isn't necessary for citations to remain.
Do you work with stores outside Ireland? +
Yes. Clever Merchants works with ecommerce stores worldwide. The programme is fully remote — we need access credentials, not a site visit. The €6,500 price is the same regardless of location.
What happens after I buy? +
Within 2 working days of your Stripe payment, you'll receive an onboarding email asking for your three access credentials (Shopify, GBP, social). Once we have access, your 21-day implementation clock starts. You'll receive a baseline citation report before we begin, and a final verification report with live citation screenshots when implementation is complete.

GEO Standard for Ecommerce

Everything below. One-time payment. Work starts within 2 working days.

  • ✓ Schema & Structured Data
  • ✓ Google Search Console setup, sitemap submission, priority indexing requests for all key pages
  • ✓ Content & Metadata (homepage, categories, top 10 products)
  • ✓ Conversion & Trust Signal markup
  • ✓ Two citation-ready blog articles
  • ✓ Google Business Profile optimisation
  • ✓ Social Media NAP & bio alignment
  • ✓ Site navigation & crawlability audit
  • ✓ AI assistant submission & monitoring setup
  • ✓ Google Shopping Feed optimisation
  • ✓ Verification report with citation screenshots
  • ✓ 21 working day delivery guarantee
  • ✓ 90-day, 3-citation guarantee

€6,500

Buy GEO Standard →

Secure checkout via Stripe. Questions? ger@clevermerchants.com